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If your kids were stressing you out with their mess at mealtime, would you quit your job to figure out a solution? Well that’s exactly what Lindsey Laurain, the Founder and CEO of ezpz did.

Lindsey and her female-run are revolutionizing the infant feeding space with their silicone suction mats and bowls and cups and spoons that are designed with your baby’s developmental and feeding milestones in mind.

In this episode Lindsey is taking us back in time to explain how she got the idea for ezpz, the challenges they faced when trying to bring their products to market and how they are helping to change the face of feeding gear companies by bringing compassion and science into all of the products they release.

This interview is part of the series on female-led feeding companies and Lindsey Laurain and ezpz are certainly doing their part to bring the best baby feeding gear to families.

SHOW NOTES

SUMMARY of episode

In this episode I’m joined by Lindsey Laurain, the Founder and CEO of ezpz

Lindsey is talking about:

• How the idea to make silicone suction mats was born out of a real anxiety-inducing problem in her house and how she went from a “piece of plastic crap” prototype to making some of the most revolutionary infant feeding products ever!

• The really nasty feedback she got after going on Shark Tank to pitch ezpz, and why declining the Sharks’ deals helped catapult their business while maintaining their core values

• How quickly their products get ripped off by imposters, why the sub-par products disappear pretty quickly and why she employs a feeding expert in the design of all of their products that babies and children use

  
  
  

LINKS from episode

• Viral video Introduction to the Happy Mat Lindsey was talking about that spawned so many knockoffs is here on YouTube

• Follow EZPZ on Instagram @ezpzfun - follow on Facebook & read the ezpz blog written by their feeding expert Dawn Winkelmann, MS, CCC-SLP which is pure gold

• If you want to check out the ezpz products, click to shop & use code KATIE10 for 10% off (this is my affiliate code)

• My favorite ezpz products if you’re just getting started with baby-led weaning are:

  • The Mini Mat

  • The First Foods Set

  • The Tiny Cup

  • The Tiny Spoons

  • The Tiny Bowl

• Also ezpz has a pet line & it’s called ONO (...as in “Oh, no!” - the words you say when your pet tips their bowl!) The pet bowls are silicone suction ezpz bowls for your animal and the code KATIE10 also works for 10% off on their website.

• Watch Lindsey pitch ezpz on Shark Tank!

  
  

TRANSCRIPT of episode

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• SIGN UP for Katie’s free online workshop “BABY-LED WEANING FOR BEGINNERS: How to get your baby to try 100 foods before turning 1 without you having to spoon-feed purees or buy pouches” - everyone on the free workshop gets a copy of the 100 FIRST FOODS LIST so you can focus on trying new foods that your baby CAN and WANTS to self-feed (...and what they can drink too!) Sign up for this week’s workshop times.